Building Reputational Security: Rethinking Soft Power and Public Diplomacy in the Post-Covid Era

TRENDS Research and Advisory Center organized a presentation titled “Building Reputational Security: Rethinking Soft Power and Public Diplomacy in the Post-Covid Era” presented by Prof. Nick Cull, University of South California. The presentation covered the role of new media, technological transformation, policy crisis, impasse challenge, diplomacy crisis, loss of credibility, rise of the audience and soft power.