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TRENDS researchers and authors sign 5 new publications in Sharjah International Book Fair

04-November-2023




His Highness Sheikh Sultan bin Ahmed Al Qasimi, Deputy Ruler of Sharjah, was briefed on the publications of TRENDS Research and Advisory, displayed at the Center's stand in the 42nd edition of the Sharjah International Book Fair. TRENDS stand features more than 216 publications.  Sheikh Sultan bin Ahmed bin Sultan Al Qasimi praised the Center's scientific, research and knowledge efforts.




His Highness the Deputy Ruler of Sharjah listened to a briefing about the recent scientific publications that will be signed by TRENDS researchers and writers on the sidelines of this participation in Sharjah Book Fair. He was also briefed about the vision and strategy of TRENDS Center in support of young researchers, as well as the "TRENDS Roadmap for the COP28".  HH the Deputy Ruler of Sharjah was also briefed about the most prominent scientific activities that it will be organize as part of the Global Conference of the Parties (COP28), which will convene on November 30 in Expo City Dubai.

 



Scientific and Research Program

The signature corner at the Sharjah International Book Fair witnessed the signing of 5 new publications, conducted by TRENDS’ researchers and authors. The signing ceremonies of the new books come as a translation of the objectives of the TRENDS initiative to support Emirati writers. It is part of the scientific, cultural and knowledge program accompanying the center's participation in the activities of the 42nd edition of Sharjah Book Fair.

The new publications, launched by TRENDS, included: "Technical Report Writing: Your Guide to Technical Reporting Skills” by His Excellency Dr. Mohammed Salman Al Hammadi, Assistant Under-Secretary for the Biodiversity and Marine Life Sector at the Ministry of Climate Change and Environment. Dr. Hamad Al Kaabi, Chairman of the Etihad News Center at Abu Dhabi Media Network signed his book, "The Third Page Is Not Dead Letters." Another book entitled: “The Emirati fortress... How the UAE overthrew the Muslim Brotherhood" was signed by author Mohamed AlHammadi, Chairman of The Board of Directors of the UAE Journalists Association and the current Assistant to the President of the General Union of Arab Journalists.




Fatima Al Zarooni, a non-resident researcher at TRENDS, signed her book "Critical Success Factors for SMEs in the UAE", while  Mohammed Al Salimi, Senior Researcher and Head of Research and Advisory Sector at TRENDS, Rahaf Al Khazraji, Senior Researcher and Head of the Scientific Publishing Department at TRENDS Research and Advisory, and Dr. Mohamed Farid Ezzi, Senior Researcher in the Global Barometer department at TRENDS,  jointly signed the  book "The Brotherhood's Expansionist Project:  The extent of its decline and future prospects".

 




Technical Report Writing

Dr. Mohammed Salman Al Hammadi, Assistant Under-Secretary for the Biodiversity and Marine Life Sector at the Ministry of Climate Change and Environment, said that the book about "Technical Report Writing”  develops the skills of employees in preparing technical reports. The book assists the employees by identifying obstacles to communication between the writer and the reader, the types of technical reports and aspects that distinguish such technical reports from administrative reports, in terms of designing the appropriate report and the relevant content.

Al-Hammadi indicated that the chapters of the book focus on acquiring the skill of writing technical reports. The Book helps trainees in developing the method of drafting technical content, using relevant technical data and information, highlighting the standards of distinguished technical reports and using appropriate means of clarification. He indicated that part of the work was devoted to the importance of content and the use of correct idiomatic Arabic and appropriate wording in writing technical reports.

 



The Third Page

Dr. Hamad Al Kaabi, Chairman of the Union News Center at Abu Dhabi Media Network, pointed out that his book “The Third Page is Not Ink on Paper", includes a collection of articles "The Editor's opinion” that he writes for Al Ittihad newspaper. He explained that it is not just a subjective or personal experience, nor ink on paper, but it was a genuine talk to the JUAE nation, its leadership and its people.

Al-Kaabi added: «On the multiplicity of its titles, (this word) did not retreat to the interior with all its development momentum, but went to address the issues of the region and the world. It seeks to explain the Emirati point of view and its noble humanitarian message. So I collected these articles in a book that summarizes all the series, and compile them to present the profile of the Emirati person, who was able to face challenges of the times and turn them into real gains”.

 




The Emirati Fort

Mohammed Al Hammadi, Chairman of the Board of Directors of the UAE Journalists Association and Assistant President of the General Union of Arab Journalists, signed the book: "The Emirati Fort... How the UAE overthrew the Muslim Brotherhood." He indicated that the book addresses one of the most serious challenges facing the UAE, namely the secret organization of the Muslim Brotherhood group, which targeted the UAE's existence as a state and a way of life, through the group's loyalty to a foreign international entity.

Al-Hammadi stressed that this book is a historical document about the 2013 trials, and by reading the testimony of witnesses during the March 2013 session, the author addresses irrefutable tangible evidence about this organization, and explains how the Muslim Brotherhood made a strategic mistake, as they chose the wrong place to move.

 



Critical success factors

As part of a series of economic trends, TRENDS launched the fifth issue entitled: "Critical Success Factors for SMEs in the UAE", prepared by Fatima Al Zarooni, a non-resident researcher at TRENDS. The book addresses an important and influential issue with many dimensions and connotations, namely the issue of small and medium enterprises.

Al Zarooni explained that the book delves into the nature of small enterprises and clarifies the dimensions and factors of success of these projects. The book explains the reality of small and medium enterprises in the UAE. She indicated that the book concluded by explaining the critical factors that lead to the success of small and medium enterprises, a collection of 12 factors, including government support and business incubators.

 



The expansionist project of the Brotherhood

Mohammed Al Salimi, Senior Researcher and Head of Research and Advisory Sector at TRENDS, Rahaf Al Khazraji, Senior Researcher and Head of the Scientific Publishing Department at TRENDS Research and Advisory, and Dr. Mohamed Farid Ezzi, Senior Researcher in the Global Barometer department at TRENDS,  jointly signed the  book "The Brotherhood's Expansionist Project:  The extent of its decline and future prospects."

The book explains that the group was able to come to power in countries such as Egypt, Tunisia and Morocco,  after many decades during which it suffered many setbacks, rushing to achieve  "empowerment" in preparation for the establishment  of an “Islamic caliphate."

The book stated that the Brotherhood has become an important player in other countries, which were suffering from internal conflicts and crises, but the speed with which the organization fell from power in Egypt, Tunisia, and Morocco, raises an important question about the    Brotherhood's expansionist project and the limits of its decline and consequences.

 



 

Qualitative Publications

In addition, the TRENDS pavilion witnessed a wide turnout from various segments and categories of visitors to the Sharjah Book Fair. The visitors expressed their appreciation  for the qualitative and diverse publications that the TRENDS stand displays. They stressed that the content of the center's publications is rare to be found in regional and international book fairs.  These publications support the community of academics, researchers, postgraduate students, who are interested in scientific research.





A delegation from TRENDS Research and Advisory participated in the reception of Lightning Source company, at the invitation of the Sharjah Book Authority. The ceremony was organized under the patronage of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Board of Directors of the Sharjah Book Authority.

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