As a research partner.. TRENDS Launches its Pavilion at the Global Media Congress

TRENDS Research and Advisory launched its pavilion at the Global Media Congress 2023, as a research partner for the second edition. The global media event is held at Abu Dhabi National Exhibition Center with the participation of media leaders, thought leaders, experts and specialists in the media sector from around the world. The Congress will continue until Thursday November 15.

His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, visited the Trends pavilion where he was briefed on the Center's research publications, major activities and events at the Global media Congress, including the TRENDS podcast service.

His Excellency Sheikh Nahyan praised the efforts of TRENDS Research and Advisory to spread the values of tolerance and coexistence.

The pavilion was also visited by His Highness Sheikh Hasher bin Juma Al Maktoum, Chairman of Dubai Media Incorporated, in addition to a crowd of media professionals and participants in the Global Media Congress and Exhibition.

Journalist Al Mulla discusses media and Congress

The first episode of the TRENDS podcast at the Global Media Congress, hosted Kuwaiti journalist Mohammed Al-Mulla, founder and director of the Diwan Al-Mulla. The conversation discussed the main challenges facing the media, including the political, economic, professional or technological aspects. The guest referred to the issues of fake news, the domination of the media sector by foreign media companies, and the hijacking of freedoms issue by extremist groups.

 The Kuwaiti journalist Al Mulla stressed that addressing these challenges requires joint efforts from various stakeholders, including governments, universities, the media and the public. He praised TRENDS' contribution as a reputable research platform in this field.

The Trends pavilion also witnessed two episodes of the "Trends podcast." The two episodes focused on the climate issue in light of the UAE's hosting of the 28th Conference of the Parties to the UN Framework Convention on Climate Change (COP28). Ms. Mai Al-Hajri, consultant in development and strategy, and Ms. Dhbaya Al Qubaisi, Emirati diplomat at the UAE’s Ministry of Foreign Affairs, reviewed in two separate episodes, the major climate-related issues, discussed ways to adapt to climate change, and highlighted the Arab Global efforts in the field of climate action.

The significance of scientific research for the media

Dr. Mohammed Abdullah Al-Ali, CEO of Trends and Advisory, said in a statement: "We are pleased to launch our pavilion at the Global Media Congress, for the second year consecutively. He stressed that the Congress is an important platform for exchanging ideas and visions about the future of media. Dr. Al-Ali said “we are committed to support the relevant efforts to promote dialogue and communication between different cultures, and we believe that media has an important role in this regard."

Dr. Mohammed Al-Ali stressed the significant role of the Global Media Congress in promoting the media sector and foreseeing its future.

Dr. Al-Ali expressed his pleasure at Trends participation in the activities of the Global Media Congress second edition as a research partner, where the Center will deliver a range of events and display research studies on several topics.

Trends and Hattlan Media: Research and Media Partnership

On the sidelines of their participation in the Global Media Congress, Trends Research and Advisory and Hattlan Media signed a research and media cooperation agreement.

The agreement provides for cooperation between the two sides in the fields of media research and training programs, exchange of media consultations, and the implementation of joint activities, such as seminars and conferences.

The partnership aims to enhance the quality and innovation efforts in research and media, and to build a strategic partnership between research and media institutions in the region.

Dr. Mohammed Abdullah Al-Ali, CEO of Trends Research and Advisory said: "We are pleased to collaborate with Hattlan Media, one of the leading public relations and media consulting firms in the region. Dr. Al-Ali stressed that this cooperation reflects our commitment to support scientific research and media sectors and build a generation of qualified researchers and media professionals who are capable of addressing emerging challenges in this sector and foreseeing the future."

Dr. Sulaiman Al-Hatlan, founder and CEO of Hattlan Media,, said: "Cooperation with Trends Center is of great significance to Hattlan Media. He described it as a key pillar in our vision and strategy to enhance the quality of services in the field of media research, and raise the level of skills and knowledge of media professionals in this field, in line with the latest international standards and best practices".

Tomorrow's Program

As part of the activities of its pavilion at the Global Media Congress, Trends Research and Advisory shall organize a panel discussion entitled "Youth, Education and the Future of Media", at 15:00 PM on Wednesday. The participants shall include researchers and young students. Moreover, Trends Research and Advisory will sign cooperation agreements with several media and research entities.