TRENDS Research Paper: Sports Diplomacy is a Powerful Tool of Promoting States’ International Image

TRENDS Research and Advisory has just released issue number (6) of its lecture series entitled: "Sports Diplomacy as a Tool of promoting States’ International Image”. The paper was written in English by TRENDS’ contributor Dr. Michael M. Kobiericki, Associate Professor at the University of Lodz, Poland.

This issue deals with the topic of sports diplomacy, which refers to the use of sports for achieving political, economic or cultural aims. The author discusses the concept of sports diplomacy, its history and various forms. It also highlights how countries are using sports as an effective soft power tool to promote their international image.

The study provides an insightful analysis of the different ways countries can use to promote their international image and improve their global standing. These methods include hosting major sporting events, high levels of domestic and international performance, participation in international sports events, foreign sports investment, sports development aid, and sports exchanges.

The study discusses the challenges states may counter when trying to promote themselves with the use of sport, or improve the way they want to be perceived by the international public. Concerns include corruption, human rights abuses and environmental impact.

The study shows that countries have been using sports for diplomatic purposes for centuries, where sport can help shape a nation's international image and enhance its soft power.

The study shows that although sport offers diverse opportunities for countries to enhance their international standing, it certainly comes with significant challenges.

In conclusion, the paper holds that sports diplomacy is a powerful tool that can be used to promote the positive image of states and enhance their soft power assets. However, it is important for countries to realize that using sport for this purpose does not guarantee success in this endeavor and can be counterproductive, especially if it was not delivered in a proper manner