The UAE Pro League and Trends Research and Advisory signed a memorandum of understanding on enhancing cooperation and partnership in areas of knowledge and research cooperation that serve the community in general, and the sports sector in particular.
The MoU was signed on Thursday by Waleed Al Hosani, Executive Director of the UAE Pro League, and Dr. Mohammed Abdullah Al Ali, CEO of Trends Research and Advisory, at the Center's headquarters in Abu Dhabi. The signing ceremony was attended by heads of sectors and directors of various departments from both sides.
The MoU
covered areas of cooperation and exchange of experiences, including conduct of joint
research on the sports field, and field surveys and opinion polls that measure
the levels of general satisfaction among the public in relation to this sector.
The results of these surveys shall benefit the decision-maker through situation
assessments.
The MoU also
included arrangement and organization of joint research activities, such as
conferences, seminars, lectures and workshops. Moreover, the two sides shall exchange
publications, such as books, periodicals, and magazines. They shall run various
training programs and courses, to raise the capabilities of their staff and
develop their creative skills.
The MoU shall build
an effective strategic partnership between stakeholders by enhancing research
cooperation in the field of policies and developing a network of communication
with local and international partners.
Benefit
from expertise
Waleed
Al Hosani, Executive Director of the UAE Pro League, said: "The signing of
this memorandum reflects our deep belief in the importance of scientific
research in the field of sports, which is based on evidence and facts. Research
results shall be used to serve the public and the game, support decision-makers
and policy makers. The ultimate aim is to expand the knowledge base and benefit
from expertise in the fields of policy and research, and promote sports culture.
Understand
the behavior of target groups
Al
Hosani also expressed his happiness at signing this agreement, which will
support the Uae pro league ability to understand the behavior of target groups,
enhance public attendance, and improve the matchday experience, through field
surveys and opinion polls that measure the levels of general satisfaction among
the public. The results shall help us develop strategic initiatives in line
with the best international practices in the technical, marketing, commercial
and media fields related to football. It raises global competitiveness, and
delivers the objectives of the Uae pro league strategic plan 2020-2030, which
aims to develop the local community through the popular sport of football.
TRENDS
Strategy
Dr.
Mohammed Abdullah Al-Ali, CEO of Trends Research and Advisory, said that the
signing of the MoU with the UAE Pro League comes as a translation of the
Center's global strategy and vision, which aims to strengthen partnerships with
various sports institutions and actors at the regional and international
levels.
Dr.
Al-Ali stated that Trends will work in the coming period to prepare more
specialized sports research and studies, which will address the importance of
sports in enhancing soft power and improving community health. This in addition
to other benefits of sports in establishing a healthy lifestyle for young
people, and enabling them to innovate and contribute to the future of their communities.
Youth
Thought Development
The CEO of TRENDS explained that the signing of the memorandum of understanding with the UAE Pro League confirms the pivotal role of scientific research in the sports field, and the importance of sports as an effective tool in strengthening relations between peoples and societies. He said sports is an effective means the development of youth thought, achieve human development, and spread the culture of tolerance, coexistence and acceptance of the other. Dr. Al-Ali said that sports is a key pillar in shaping the national identities of countries, as it enhances the spirit of loyalty, sense of belonging and unity, as well as strengthening social cohesion.
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