ISIS rhetoric for the creation of the Ummah

Discourse forms and shapes itself to create and reflect our social world. Therefore, language cannot be measured as neutral (Wijsen, 2012, p. 77). Not only does it outline, regulate and strengthen our understanding of the world, but language also sets out the actions accessible to us, while eliminating and delegitimizing other worldviews (Wijsen, 2012, p. 71). In this respect discourse serves as an instrument of influence and control often used by groups motivated for power to generate and preserve hegemonic regimes (Fairclough, 1992).